Released on: August 7, 2008, 11:02 am

Press Release Author: Rebecca Reeve

Industry: Internet & Online

Press Release Summary: New video hosting services added to Magnify.net\'s video
discovery: MySpace, Hulu, Vimeo, College Humor, Howcast, and MTV Overdrive

Press Release Body: August 7, 2008 - New York, NY - Magnify.net is releasing new
features that enhance site performance, expand video sources, and give site owners
new tools for socializing and monetizing curated Web video content.

The addition of new video hosting services reflect the increasing diversification of
online video sources and the importance of aggregating and curating videos from
multiple locations to provide destination sites with the ability to build diverse,
but focused video collections. The new video services include MySpace, Hulu, Vimeo,
College Humor, Howcast, and MTV Overdrive.

Magnify.net has more than doubled the speed of its Automatic Video Discovery (AVD)
service, enabling users to search 15 hosting services in less than ten seconds. The
increased search speed of AVD allows the rate of new videos added to Magnify to
increase to a million items per week, up from 100,000 per day previously.

\"We think aggregation is an exciting and fast growing space,\" said Steve Rosenbaum,
CEO of Magnify. \"However, aggregation without a personal touch - curation - only
causes frustration and disappoint for users looking for useful and contextual
video.\"

To facilitate exploration of the videos aggregated by its customers, Magnify has
also enhanced the search functionality within each channel to allow searching and
ranking by user, date, and review scores. Search results can be exported as RSS
feeds, enabling access from third-party feed readers and closer integration with
customers\' other web sites. The AVD functionally can also be used to schedule daily
or weekly searches for videos to be automatically added to member\'s channels.

Search engine optimization of Magnify\'s members\' video player pages has been
addressed by using natural-language identifiers in web page addresses. By including
the video title in the URL, individual videos will be easier to find in the results
of web crawlers like Google.

Overall, these changes significantly increase the diversity of videos available to
Magnify.net customers, the rate at which new videos are brought into the network,
and the ability for individual channels to be searched both by site visitors and
search engines.

Magnify is the largest video aggregation and curation platform on the Web with more
than 40,000 sites using the service and a millions page views per day. Fifteen of
the Web\'s most popular video hosting services are included in Magnify\'s service,
including: YouTube, Metacafe, Dailymotion, Vimeo, Veoh, Hulu, MySpace, Blip.tv,
Google Video, Revver, Yahoo Video, AOL Video, ClipSyndicate, MTV, CollegeHumor,
Redlasso, and Howcast.

About Magnify.net
Magnify.net hosts more than 40,000 video channels for its Enterprise, Pro and Free
customers. Magnify\'s video platform allows websites to easily add custom branded
video channels to their existing sites. Please visit Magnify.net for more
information on our custom video solutions for websites.

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PRESS CONTACT:
Rebecca Reeve
Future Works PR


Web Site: http://www.future-works.com

Contact Details: Rebecca@future-works.com